In July 2024, a couple of social media Platforms rolled new social media updates to impact how users and businesses access their platforms. These new updates rolled out in July 2024 have a goal of enhancing how people use the platform and introducing ways creators engage with their audiences.  Did you miss out on any of these social media updates in July 2024? This article provides all the important information you need to know about social media updates in July 2024.

Instagram Updates in July 2024

• Chat features powered by AI and better stories

In July 2024, Instagram added  AI-powered chats, which let users talk to figures created by AI for various reasons, such as making suggestions and creating content. This feature makes talks more dynamic and focused on the user by adding a layer of interactivity.

Instagram also improved its “Stories” feature by adding new “Add Yours” stickers and “AI cutout stickers.”  These stickers let users make their Stories more exciting and fun to interact with. These changes aim to encourage more community-driven material and more interaction between users .

• More than one link in the bio and coupon codes in ads

In July, Instagram added some valuable tools for businesses. Users can now add multiple links to their bio, a much-anticipated feature that eliminates the need for Linktree and other third-party services. Additionally, brands can now include promo codes  in their ads, which makes it easier to encourage purchases and make shopping more direct.

• Longer reels and better post-navigation

Instagram also made Reels longer; now they’re three minutes long. This gives artists more freedom to make detailed and exciting content. The platform also added tools like “Just Watched” for Reels and “Just Seen” for posts that help users keep track of the content they’ve recently seen.

TikTok Updates in July 2024

• TikTok released a new app called ‘Whee’

TikTok released a new app called ‘Whee’  that is all about sharing pictures to compete with photos-focused sites like Instagram. Along with its already popular video material, the platform is trying to get people more involved by giving them a new way to post and share photos.

TikTok is also making improvements to its live shopping features. In July 2024, TikTok put a lot of effort into improving its “in-app shopping experience” by adding things like live shopping events. Through real-time chats and special product drops, these tools directly connect brands with their audience

• A Look at BookTok and Niche Marketing

Brands still use TikTok’s niche communities, like BookTok, to make custom marketing efforts. As late as July, some businesses even put out “short-form dating shows” and “brand-themed challenges,” like Coffee Mate’s “Iced Coffee DARE,” which asked users to do fun things offline.

 Pinterest Updates in July 2024

• Tools for advertisers that use AI

It’s not like Pinterest is behind the times when using AI. Pinterest added  AI-powered ad tools  in July 2024. These tools help brands make more focused campaigns by automatically looking at current trends and editing pins. You can do less work by hand to target ads with these features, which helps advertisers reach their ideal group more efficiently.

• More shopping and customizing options for pins

Pinterest has also added more shopping tools; now, brands can use “automated campaign tools” to make their work more efficient. This change benefits companies that want to improve their e-commerce on the site. It makes Pinterest an essential tool for online marketing (9 sources).

YouTube Updates in July 2024

• There are QR codes for channels.

YouTube added “channel-specific QR codes” in July 2024 to help people connect with each other both online and off. By letting people scan these codes and being taken to their YouTube videos, these codes make it easier for creators and companies to connect with their audience in real life. This move shows that YouTube wants to give users more ways to find material besides the usual digital marketing methods.

• Better content management for Creators

YouTube is also testing new tools for organizing content, such as better analytics for creators and easier-to-use interfaces for controlling playlists and videos. These changes make it easier for creators to understand their audience and offer better content.

The changes made to social media in July 2024 are a big step toward more personalized, AI-driven, and interactive experiences on many platforms. This month, apps like Instagram’s new AI-powered chats and multiple bio links, TikTok’s move into live shopping, and niche image-sharing apps were all about giving users and companies tools to connect more deeply and get more involved. As platforms keep improving, users and brands need to keep up with the changes if they want to stay competitive in the digital world.

Businesses that want to take advantage of these changes may need to learn how to use these new tools to improve interaction and make their marketing campaigns more effective.

These changes are significant for how social media will change in 2024. Check back often to see how these changes can help your social media approach, and remember to stay tuned for more updates in the coming months.