How To Make Money on TikTok As a Nigerian
‘234.56mb remaining’, ‘50mb left’, ‘10mb remaining’, ‘your data bundle has been exhausted’. All these messages came within the space of twenty minutes while Dayo was scrolling through his For You page on TikTok. Dayo said to himself, “If I perish, I perish,” and hurriedly went to his bank app to renew his two-day data plan of 2.5GB, which barely lasts a day—all because of TikTok. On the other hand, Amanda, who constantly deceives herself with the excuse of a ‘thirty-minute TikTok break,’ has yet again spent more than four hours on TikTok and even fell asleep while watching videos by 3 a.m. She claims, “She is just a girl.” See, the productive hours and money wasted on just watching videos on TikTok by the likes of Dayo and Amanda, while a handful of people are also making money from this same app!
How To Make Money Your TikTok As a Nigerian In 2024
TikTok is a very easy, free and powerful platform for creators to make money, and there are a variety of ways you can do it. We will explain 10 methods on how to make money on TikTok as a Nigeria in 2024:
- Brand Sponsorships and Partnerships
Once you have built up a decent following, brands may reach out to you (or you can pitch them) to create sponsored content. This is when a company pays you to feature their product or service in your video and most of the times would send you PR packages in addition to the payment being made. The amount you earn depends on your niche, audience size, and engagement, but influencers can make anywhere from a few hundred to several thousand dollars per sponsored post.
- Affiliate Marketing
Affiliate marketing is when you promote a product or service and earn a commission when someone buys it through your unique referral link. To add a link on your TikTok bio you need at least 1000 organic followers. Many brands, like Amazon, even forex academies, have affiliate programs. You can add these links to your TikTok bio or in the description of your videos. When you create content showcasing a product or service you love, and if your followers click the link and make a purchase, you earn a commission. This is the most common way of monetizing Tiktok especially with a low following. Anyone can be an affiliate marketer.
- Selling Your Own Products (Merchandise)
If you have a strong following, selling your own merchandise (like T-shirts, hats, or mugs) can be a profitable way to monetize TikTok. Platforms like Teespring, Redbubble, or Shopify make it easy for creators to design and sell their own products. You can promote your merchandise in your videos, directing your followers to your store, and make money whenever they buy.
- Live Gifts
What is TikTok without its live streams? TikTok allows creators to earn money through gifts during live streams. When you go live, your followers can send you virtual gifts using TikTok’s currency (coins). You can convert these gifts into real money later. To receive gifts, you need to have at least 1,000 followers and be 16 years or older. The more engaging and entertaining your live streams are, the more likely people will send you gifts. These gifts range from the a rose, to a lion and even the universe.
- Offer Paid Content (Exclusive Content for Fans)
Some creators offer exclusive content to their followers for a fee. You could do this via platforms like Patreon, where your TikTok followers can support you with a subscription to access special content, such as behind-the-scenes videos, tutorials, or personalized shoutouts. If you’re building a strong community, some of your most loyal fans will be willing to pay for extra, exclusive content.
- Shoutouts or Collaborations
If you’re an influencer or have a decent following, you can charge other creators or businesses for shoutouts. A shoutout means you promote someone else’s TikTok account, product, or service in your video. These collaborations can be mutually beneficial if you and another creator have similar-sized audiences. The payment will depend on your follower count, niche, and engagement rate.
- Offer Your Expertise or Services
TikTok is a great place to showcase your knowledge, whether it’s in fitness, beauty, tech, cooking, or any other area. Once you establish yourself as an expert, you can start offering services or consultations to your audience. For instance, if you’re a fitness coach, you can offer personalized workout plans for a fee. Or if you’re a business coach, you can sell one-on-one coaching sessions to help others grow their businesses.
- Create Sponsored Challenges or Hashtag Campaigns
Never be a passive Tiktok user if you want to monetize TikTok. The app is mainly for dancing so participate in dance challenges using popular creators ‘dc’. A newer way of monetizing on TikTok is by creating or participating in hashtag challenges. Also, companies may pay creators to launch a viral challenge with a specific hashtag, encouraging users to participate while promoting a product or idea. If a brand is running a campaign and wants you to create content around their challenge, they may pay you a flat fee for your participation and content creation.
No matter which method you choose, the key to making money on TikTok is to grow your audience and engage with them. The more authentic and creative you are, the more likely people will follow you, engage with your content, and be willing to support you financially. Keep posting consistently, interact with your followers, and be patient success on TikTok takes time and remember that it just takes one video to make you famous.
The importance of tracking you work and refining your strategies cannot be overemphasized because the TikTok’s algorithm only favors engaging and high-quality content, so make sure your videos are entertaining, shareable, and relevant to your audience.
Never forget to have fun while you are trying to monetize your TikTok just don’t be a Dayo or an Amanda, get out of your comfort zone.
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